Sentiment Scoring
Every response gets a sentiment score from 0–100. You see the exact emotional tone — not just "positive" or "negative," but how strongly, with context for what drove the feeling.
AI-Powered Analysis Stop Reading Responses.
Stop Reading Responses.
Start Acting On Them.
Every response your form collects goes through 30+ AI checkpoints — sentiment, themes, urgency, churn risk — and comes back as a clear summary with recommended actions. In seconds.
- No manual tagging or categorising
- Works on existing CSV data too
- Plain-English summaries, always
30+
AI Checkpoints
< 5s
Processing time
90%+
Sentiment accuracy
100%
Responses analysed
✦ How it works
From raw response to clear action in four steps.
You don’t need to set up categories, train a model, or configure anything. Feedal’s AI reads every response the moment it arrives and tells you what matters.
- Response arrivesA form response lands — from a live form, or from a CSV you uploaded. Feedal receives it and immediately begins processing. Nothing to trigger manually.
- AI runs 30+ checksSentiment scoring. Topic clustering. Urgency detection. Churn risk flagging. Intent analysis. Tone recognition. All in parallel, all in under 5 seconds.
- Scores and themes surfaceEach response gets a sentiment score, urgency level, and is mapped to relevant themes. Patterns across responses are detected automatically as data grows.
- Plain-English summary + actionsFeedal writes a plain-English summary of what’s happening, what’s changed, and what your team should do next. No dashboards to interpret. Just a clear next step.
Step 1 — Feedback Collected
Response #1,284
"The onboarding was smooth but pricing feels high for small teams. Support team was excellent though."
😠 Negative: Pricing 😊 Positive: Support
Response #1,285
"Dashboard could use more export options. Otherwise really happy with the analytics."
😐 Mixed: Dashboard 😊 Positive: Analytics
Step 2 — AI Analysis Running
✓
Sentiment Detection
✓
Topic Categorisation
◉
Pattern Recognition
Churn Risk Scoring
Action Generation
30+ checks running simultaneously. Avg analysis time: 3.2s
Step 3 — Insights Surfaced
Overall Sentiment 78% Positive
Top Pain Point Pricing (24%)
Churn Risk 12% at Risk
Support ↑ Onboarding ↑ Pricing ↓ Dashboard
Step 4 — Actions Recommended
AI Summary
12% churn risk detected. Customers who rated pricing negatively are 3× more likely to cancel within 30 days. Recommend an immediate pricing page update and proactive outreach to at-risk accounts.
Email at-risk customers — 15 accounts flagged
Update pricing page — add value anchors
Schedule pricing review — Q1 roadmap
✦ What AI analysis covers
Six ways Feedal’s AI turns feedback into clarity.
Every analysis layer runs automatically on every response. Nothing to configure. Nothing to switch on.
Topic Clustering
Feedal groups responses by the themes they mention — delivery, onboarding, pricing, support — and tracks which topics are growing, shrinking, or spiking. Without you lifting a finger.
Urgency Detection
Not every negative response needs the same attention. Feedal scores urgency based on tone, language patterns, and business impact — so your team knows exactly what to act on first.
Churn Risk Flagging
Feedal detects language patterns that correlate with customers about to leave — before they do. Flagged responses are routed to the right person immediately, so no at-risk customer slips through.
Trend Detection
Individual responses are useful. Patterns across hundreds of them are transformative. Feedal surfaces what’s changing week-over-week, what’s emerging, and what used to matter but doesn’t anymore.
Plain-English Summaries
Every form gets a plain-English AI summary with key findings and recommended next steps — written for product teams, CS teams, and founders. No data literacy required.
AI Precision
30+ checkpoints. Zero manual work.
Each response is processed through a multi-layer AI pipeline — not a single model, but a coordinated set of specialised checks that each look for something different. The result is analysis that’s as nuanced as a human expert, but instant and consistent at any scale.
- Sentiment polarity and intensity
- Emotional tone (frustration, delight, confusion)
- Topic and theme extraction
- Urgency and business impact scoring
- Churn risk language patterns
- Intent classification (complaint, praise, suggestion)
- Trend comparison vs previous periods
- Smart prioritisation ranking
- Plain-English summary generation
- Recommended next actions
✦ Who uses it
Built for every team that reads feedback.
AI-powered analysis isn’t just for data teams. It’s for anyone who needs to understand what customers are saying — without spending hours doing it.
Product teams
Surface the feature requests and friction points that actually matter. Stop guessing what to build next — let AI show you what your users keep mentioning, and what’s urgently broken.
Customer success teams
Catch at-risk accounts before they churn. Feedal flags elevated churn risk the moment it appears in a response, and routes it to the right CS rep automatically via Slack or email.
Founders and leadership
Get a weekly AI briefing on what customers are saying — themes, sentiment trends, what changed, and what needs a decision. Distilled from every response, not cherry-picked.
Researchers and analysts
Upload a CSV of existing qualitative data — interviews, open-ended survey responses, support tickets — and get instant AI analysis. What used to take days now takes seconds.
Comparison
What sets Feedal’s analysis apart.
Most tools count responses. Feedal understands them. Here’s the difference in practice.
Feature
Others
Feedal
Collects responses
✓
✓
Automatic sentiment scoring
✗
✓
Topic clustering — no setup
Manual tagging only
✓
Churn risk detection
✗
✓
Urgency scoring per response
✗
✓
Plain-English AI summaries
✗
✓
Trend detection over time
Basic charts only
✓
Recommended next actions
✗
✓
Historical CSV analysis
✗
✓
Analyses 100% of responses
Sampling only
Every one
✦ Works best with
AI Analysis is one part of a complete feedback platform.
Trusted By Teams Who Care About Feedback
-
We used to spend hours reading through customer feedback manually. Feedal's AI analysis cuts that down to minutes. The sentiment tracking helped us identify a product issue before it became a bigger problem.
Sarah Chen
Product Manager
Free forever You're one form away
You're one form away
from knowing
Most people spend weeks collecting feedback and still don't know what to do with it. With Feedal, you'll know by tonight.
Build your first form → FAQ
Questions about AI Analysis.
Everything you might want to know before you try it.
Does AI analysis run automatically on every response? +
Yes — every response is processed automatically the moment it arrives. No setup, no triggers, no manual steps. Sentiment scoring, topic clustering, urgency detection, and churn risk flagging all run in parallel in under 5 seconds.
Can I analyse feedback I’ve already collected? +
Yes. Upload any CSV — from Google Sheets, Typeform, SurveyMonkey, support tickets, or your own database — and Feedal’s AI runs the same analysis on your historical data. It’s one of our most-used features for teams sitting on years of unread feedback.
What does "churn risk detection" actually mean? +
Feedal’s AI is trained to recognise language patterns that appear in responses from customers who later churn — frustration with repeated issues, comparisons to competitors, language suggesting disengagement. When these patterns appear, the response is flagged and routed to your CS team automatically.
Do I need to set up topic categories or train the AI? +
No. Feedal’s topic clustering is zero-configuration. The AI identifies themes from your actual responses — it doesn’t use a preset taxonomy you have to maintain. As new themes emerge, they appear automatically.
How accurate is the AI sentiment scoring? +
Feedal’s sentiment engine achieves over 90% accuracy on customer feedback data validated against human-labelled responses. Unlike generic sentiment tools, it’s calibrated specifically for feedback contexts — it understands that "I almost left" is more urgent than "this could be better."
What’s included in the free plan? +
The free plan includes AI-assisted analysis on incoming form responses, basic sentiment scoring, and topic detection. Advanced AI summaries, churn risk flagging, trend reports, and CSV analysis are available on paid plans. You can try the full AI feature set free for 14 days with no credit card.